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Etihad presents its new global image!

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  • Etihad presents its new global image!

    Presented on the A380;
    Watch an artist impression of our brand new livery design. The new design was unveiled to representatives of the world’s media at a ceremony held at the Airb...


    The 787 being painted as a time lapse;
    Watch a time-lapse video featuring our brand new livery design. Etihad Airways and Boeing celebrated the roll out of the airline’s first 787-9 Dreamliner, fe...


    The design pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery.

    The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

    http://www.etihad.com/en-us/about-us...a380-aircraft/
    So, they went to the best, and Landor certainly delivered. What do you guys think? Yay, or nay?
    Whatever is necessary, is never unwise.

  • #2
    Great improvement, would have liked new look titles as well and no crest.

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    • #3
      Originally posted by LUNN View Post
      Great improvement, would have liked new look titles as well and no crest.
      I though the same about the titles. If you are going to go through this much, why not go the whole hog. That said, the crest needed to stay considering the importance tied to the national identity. It's not as if the airlines name ties easily back to the nation of origin (i.e. it's not Emirates or Qatar plastered on the side of aircraft).
      Whatever is necessary, is never unwise.

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      • #4
        Lufthansa and the former Swissair also had crests for respective regions.

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