Air Malta gets a new livery

[TAP-A343]

Air Malta’s new livery will see its planes decked in bright red, yellow, blue and green as part of a rebranding exercise costing almost €2 million. We must not underestimate the challenges ahead but I am optimistic

The new motto – Flying the Pride of Malta – colours, patterns and strategy were revealed yesterday during a business breakfast, where airline CEO Peter Davies described the expense as “an investment”.

http://www.timesofmalta.com/articles...akeover.431001

I think that there are too many colours in this new livery and with the "Air" missing on the fuselage it looks more like a promotional livery than an airline one.

Originally Posted by TAP-A343

http://www.timesofmalta.com/articles...akeover.431001

I think that there are too many colours in this new livery and with the "Air" missing on the fuselage it looks more like a promotional livery than an airline one.

Thanks for the info, IMO it's nice scheme.

[CO777/200]

I think its a step forward. I've never liked the old livery and this is for sure an improvement. It reminds me a little bit of the Avianca scheme.

[Peter Kesternich]

Honestly? I like the current one, so don't really see the need for the change.

[Jan-Jasinski]

That's a wicked scheme! I think it looks fabulous although it does lack the word "air".

[brianw999]

I fly Air Malta quite frequently and believe that this investment is needed to bring the airline to the forefront of operators to the island. AM is constantly under pressure from Ryanair and easyJet who are making inroads into AM's services.

Many people believe that the locosts are cheaper but that isn't necessarily so. I costed AM versus easyJet for my last trip (I flatly refuse to even think about Ryanair) and found that the AM fare, with 23kg baggage allowance and two cabin items, in my case a full camera bag and laptop computer bag was cheaper than easyJet with their £27 charge per bag and minimal size one piece of cabin baggage.
Factor in the fact that you get a meal, free soft drinks, reserved seating 24 hrs before flight time, print your own boarding passes, better UK to Malta flight departure times etc. and the choice really is a no-brainer.

(BIG TIP.....if you do travel with the locosts, especially Ryanair....use a cabin bag of the approved dimensions and carry a tape measure with you. The cheeky bastards have measuring devices that are smaller than the allowance and they try to con you that your cabin bag is too big and must be paid for. Some check in staff try to say that the measurement is from the outside of the tubes forming the measuring device which is utter rubbish. The tape measure can then be used to blow that plan out of the water.)

[SAMRPICS]

I personally like the scheme but i do see what people are saying about the titles being confusing