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Cathay Pacific New Livery
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Firstly I would say they did not need a livery change, all they could have done was enlarged the title and got rid of the red accents, if they wanted to go further then just painting the remaining white top bit of the tail green would do the job.
As for the new scheme, it needs something maybe a thin dark green or even red pinstripe running from the centre of logo right to the tail cone, basicallly cutting through that bland thick grey band. See image below.
Ideally I would have preferred the new large title to have been in same position as outgoing livery inline with the logo, it looks more harmonious, or the logo to have been moved up as well right next to the title.
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Originally posted by LUNN View PostIdeally I would have preferred the new large title to have been in same position as outgoing livery inline with the logo, it looks more harmonious, or the logo to have been moved up as well right next to the title.
They did an extensive mark up in this article http://thedesignair.net/2015/11/01/c...tch-new-brand/, in which they explain how it better fits the new image that the carrier wishes to cultivate. I get it, and their point. We knew that it was heading somewhere, and I see their point - it's a minute departure from a well established brand that allows them to slightly tailor changes where they need to (in changing the soft-side products to make them even better and even more at the cutting edge of perfection when it comes to passenger experience), while keeping the good capital that they have already built.
-Competition in the area is heating up, with Taiwanese carriers upping their game:
-LCCs coming in from below:
"Cathay confirmed it will object to the application, insisting the airline’s levels of foreign ownership contravene Hong Kong laws."
http://www.travelweekly.com.au/artic...ng-Kong-launc/
"Despite the rift, China is Taiwan's biggest trade partner, hundreds of flights go between the two nations each week and Chinese banks now operate on the island, while some Taiwanese companies have factories in China."
http://www.cnn.com/2015/11/07/asia/c...mit/index.html
"The change is expected to be a boon for the U.S. economy, creating up to 440,000 American jobs by 2021 because increased tourism and business spurred by visits from more than 7 million Chinese that would generate nearly $85 billion in revenue, according to a White House estimate."
http://www.cnn.com/2014/11/10/politi...es/index.html/
CX is under pressure - but they have always dealt with it well. I think that they will rise to the challenge - but not forget essentially who they are - and this best reflects that change. Like the most recent AA c/s in one respect - I bet the more that you get used to it - the more you will like it. (Phrasing!!!)Whatever is necessary, is never unwise.
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Originally posted by hongmng View Posthttp://www.jetphotos.net/photo/8122986I don't know what to say...Your opinions?
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