Announcement

Collapse
No announcement yet.

Cathay Pacific New Livery

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Cathay Pacific New Livery

    Cathay Pacific announced her latest livery today.. B-KPM. Boeing 777-367ER. JetPhotos.com is the biggest database of aviation photographs with over 5 million screened photos online!


    I don't know what to say...

    Your opinions?

  • #2
    Firstly I would say they did not need a livery change, all they could have done was enlarged the title and got rid of the red accents, if they wanted to go further then just painting the remaining white top bit of the tail green would do the job.

    As for the new scheme, it needs something maybe a thin dark green or even red pinstripe running from the centre of logo right to the tail cone, basicallly cutting through that bland thick grey band. See image below.

    Ideally I would have preferred the new large title to have been in same position as outgoing livery inline with the logo, it looks more harmonious, or the logo to have been moved up as well right next to the title.

    Comment


    • #3
      Originally posted by LUNN View Post
      Ideally I would have preferred the new large title to have been in same position as outgoing livery inline with the logo, it looks more harmonious, or the logo to have been moved up as well right next to the title.
      Thanks to you, http://thedesignair.net is one of my new favorite sites. So, major kudos/thank you for that!

      They did an extensive mark up in this article http://thedesignair.net/2015/11/01/c...tch-new-brand/, in which they explain how it better fits the new image that the carrier wishes to cultivate. I get it, and their point. We knew that it was heading somewhere, and I see their point - it's a minute departure from a well established brand that allows them to slightly tailor changes where they need to (in changing the soft-side products to make them even better and even more at the cutting edge of perfection when it comes to passenger experience), while keeping the good capital that they have already built.

      -Competition in the area is heating up, with Taiwanese carriers upping their game:


      -LCCs coming in from below:
      "Cathay confirmed it will object to the application, insisting the airline’s levels of foreign ownership contravene Hong Kong laws."
      http://www.travelweekly.com.au/artic...ng-Kong-launc/
      -Simmering China/Taiwan tensions:
      "Despite the rift, China is Taiwan's biggest trade partner, hundreds of flights go between the two nations each week and Chinese banks now operate on the island, while some Taiwanese companies have factories in China."
      http://www.cnn.com/2015/11/07/asia/c...mit/index.html
      -As well as the PRC's easing of visa regulations with U.S.:
      "The change is expected to be a boon for the U.S. economy, creating up to 440,000 American jobs by 2021 because increased tourism and business spurred by visits from more than 7 million Chinese that would generate nearly $85 billion in revenue, according to a White House estimate."
      http://www.cnn.com/2014/11/10/politi...es/index.html/
      i.e. a big pie for alot of carrier to jump onto. Interestingly, the ME3 can offer no discernible advantage over Trans-Pacific routes and so this can easily be adapted to carriers on either side of the Ocean looking to capitalize on a rather untapped market for some of their prime competitors. I can see some carriers willing to bet the farm on it, and some doing some impressive things in the process. As is, on the U.S. based side, UA is the industry leader to China, and impressively so considering how little there was not so long ago and UA was a pioneer in the field. DL is big in the area - in Japan,as well as from mainland flights, and has connections to the PRC via SkyTeam partners. AA is aggressively expanding its reach - and it may come soon to pass before that 18 hour ground wait time, at HKG, for the DFW-HKG leg be turned to DFW-HKG-LAX-HKG-DFW, in partnership with CX.

      CX is under pressure - but they have always dealt with it well. I think that they will rise to the challenge - but not forget essentially who they are - and this best reflects that change. Like the most recent AA c/s in one respect - I bet the more that you get used to it - the more you will like it. (Phrasing!!!)
      Whatever is necessary, is never unwise.

      Comment


      • #4
        Originally posted by hongmng View Post
        http://www.jetphotos.net/photo/8122986I don't know what to say...Your opinions?
        on 744F http://www.airliners.net/photo/Catha...ac3e88287e7bbc

        Comment

        Working...
        X